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What Is Involved?
Follow the Framework, work through the models and discover some tools and resources we think will help.
There's a system here. Everything is connected. Leaders need to start at the beginning and go this journey together. Focusing on the basic phases early is the secret to aha moments and clear direction later.
Do the market research, talk to potential customers, solve their problem. Then do the internal research and define your meaning.
If you want to set yourself apart from your competition and stand out in your category, you've got to know what you are about to get into. Only then will you know how you will be able to make a difference.
In order to create lasting relationships, you have to know who you are first. Know what you stand for, develop your brand identity, and get ready to put yourself out there.
Brand Development is a lot like Personal Development. You have to dig down deep and find what makes you tick. Sometimes an outside perspective is helpful. You are not alone. Ask questions. We are here.
ARE YOU A BRAND CHAMPION?
Emerging Brands need you to help them create powerful brands that stand the test of time.
- Market Validation - Who will pay for your solution and love it.
- Purpose and POV: Why you, why this, what's the point, what will keep you going?
- Game Plan - How will you enter the market and win?
- Brand Development - Culture and Identity, Personality and Promise, Positioning and Expression
- Value Stream Modeling - Building, Delivering and Capturing Value
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