ZIG WHEN THEY ZAG
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Know your purpose. Put words to what excites your soul when you think of what this concept could do for others. And then create a mission to make that happen.
The best sports coaches know the playing field, the opposing team (and their strengths and weaknesses), the equipment they have, the strengths and weaknesses of their own team, the heart of their players and the options they need to consider to win. In fact, they make calculations on several moves ahead of the game. "If they do that, we'll do this. But, if they does the other play, then we'll be prepared with this." Those who are champions are well studied and have prepared their players:
You will be tested during this journey.
If you don't have a fire in your soul - a purpose - to make this idea come to life because you are so driven to make somebody's world better, then you will be sidelined.
You will need to SEE the future of how your idea will change your target's life.
You will need to have a North Star and a mission plan to stay true to that focus.
You will need to have hard set markers that act as stepping stones that get you closer to a successful mission. (Just like with 007, once one mission is completed, the next one is exposed.)
You will need to know how you are going to go about this mission and complete those steps - creating the smartest option path for your business to win.