BRAND DEVELOPMENT
Brands are Built from the Inside Out:
In order to get your brand out in the wild,
your leadership team must do the important internal digging from the get go.
THE PROCESS
The Process focuses on the strategic planning stages that are necessary to ensure a concept has been explored from all impact points.
Giving you the best chance to build, launch and grow your concept into a into a successful and thriving business.
OPPORTUNITY
PURPOSE
DEVELOPMENT
PRODUCT
BIZ STRATEGY
BRAND
Brand Dev (Identity)
Tap into your audience's deepest needs, so you can talk to them in their language.
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Design the right experience they will have with you throughout the journey, at every touchpoint.
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How do you find, talk to and convert those who don't know about your offer into paying customers?
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COVERING
INDUSTRY RESEARCH
Industry Mapping
Category Size & Value
Trends & Systemic Shifts
Growth Opportunity
PRODUCT STRATEGY
Business Modeling
Revenue Stream Development
Logic of Profitability
Growth & Scaling
AUDIENCE PROFILING
Market Profile
Target Audience Niche
Problem/ Desire
Benefits Expected
BRAND STRATEGY
Audience Personas
Brand Narrative/ Message
Channel Development
Go-to-Market Strategy
POSITIONING
Competitive Matrix
Creating Whitespace
Unique Selling Proposition
Compelling Value Proposition
BUSINESS STRATEGY
Vision/ Mission
Goals/ Objectives
Milestones/ Metrics
Projections/ Forecasting
ULTIMATE ENDGAME
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Differentiating your offer while uniquely telling your business story.
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Creating a distinctive personality that will be relevant and relatable to customers.
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Zeroing in on defining the core message behind the brand.
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- Determining channels that engage with consumers and bring the business to life.​
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Getting the message in front of the right people at the right place at the right time.
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Creating awareness for your brand and driving consumers down the funnel, leading to conversions and sales for your new business.
