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BRAND DEVELOPMENT

Brands are Built from the Inside Out:

In order to get your brand out in the wild,
your leadership team must 
do the important internal digging from the get go.

 

THE PROCESS

The Process focuses on the strategic planning stages that are necessary to ensure a concept has been explored from all impact points. 

 

Giving you the best chance to build, launch and grow your concept into a into a successful and thriving business.

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OPPORTUNITY

PURPOSE

DEVELOPMENT

PRODUCT

BIZ STRATEGY

BRAND

STAGE 1: OPPORTUNITY

Evaluate the staying power of your idea. There must be a market need and you must be able to solve it.​

  • If you build it, will they really come?

  • What makes you so special that they only have eyes, and wallets, for you?

STAGE 2: PURPOSE

Perform a feasibility check. Make sure you have what it takes... and who will help make this come to life. 

  • You've got to be able to design it, make it and deliver it to the people.

  • Your endgame is to make a profit. Will you be able to?

STAGE 3: DEVELOPMENT

Product Dev (Modeling)

Perform a feasibility check. Make sure you have what it takes... and who will help make this come to life. 

  • You've got to be able to design it, make it and deliver it to the people.

  • Your endgame is to make a profit. Will you be able to?

Business Strategy Dev (Game Plan)

What will be your best approach to become a winner?

  • Winners have a purpose. A reason. A drive. This is where the heart of your business lies. 

  • Create the playbook that lays out the best set of choices, so you are able to deftly zig when others zag.​

Brand Dev (Identity)

Tap into your audience's deepest needs, so you can talk to them in their language.

  • Design the right experience they will have with you throughout the journey, at every touchpoint.

  • How do you find, talk to and convert those who don't know about your offer into paying customers?

Operational Dev Alignment

Getting your ducks in a row to make sure your ship will sail, and is as sink-proof as possible.

 

  • Do you have enough money to get this going? If not, where will the money come from?

  • What details do you need to master? What "measuring sticks" will help you mark your progress? 

COVERING
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INDUSTRY RESEARCH

Industry Mapping

Category Size & Value

Trends & Systemic Shifts

Growth Opportunity

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PRODUCT STRATEGY

Business Modeling

Revenue Stream Development

Logic of Profitability

Growth & Scaling

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AUDIENCE PROFILING

Market Profile

Target Audience Niche

Problem/ Desire

Benefits Expected

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BRAND STRATEGY

Audience Personas

Brand Narrative/ Message

Channel Development

Go-to-Market Strategy

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POSITIONING

Competitive Matrix

Creating Whitespace

Unique Selling Proposition

Compelling Value Proposition

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BUSINESS STRATEGY

Vision/ Mission

Goals/ Objectives

Milestones/ Metrics

Projections/ Forecasting

ULTIMATE ENDGAME

  • Differentiating your offer while uniquely telling your business story.

  • Creating a distinctive personality that will be relevant and relatable to customers.

  • Zeroing in on defining the core message behind the brand. 

  • Determining channels that engage with consumers and bring the business to life.

 

  • Getting the message in front of the right people at the right place at the right time.
     

  • Creating awareness for your brand and driving consumers down the funnel, leading to conversions and sales for your new business.

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