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THE BRAND KNEW

LET'S THINK THIS THROUGH
MARKET OPPORTUNITY
AUDIENCE OPPORTUNITY
COMPETITIVE SET
POSITIONING THE VALUE
PURPOSE
BRAND ESSENCE
CONSUMER PROFILING
BRAND IDENTITY
BRAND PRESENCE

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Step by step guide to laying out your Foundational Framework

CONSUMER PROFILING

Step by step guide to laying out your Foundational Framework

Your New Business Framework

MARKET OPPORTUNITY

Your New Business Framework

Hypothesis

MARKET OPPORTUNITY

Hypothesis

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