Thousands of founders are bringing their solution to life, every month.
Are you going to be one of them?
Do you need help getting started?
WE'VE GOT THE MAP OF THE PATH
TO THE STARTING LINE
Unlike traditional planning programs, we have broken the phases and stages of brand strategy planning into manageable, clearly defined steps - that are way more logical.
It's time to re-formulate the way we look at how a brand is built.
First focus on the foundation.
"What lies beneath" will be your support system to all growth. (Meaning, please don't start trying to grow something before you plant the seed.)
You won't write a business plan here. But, you will do all the work necessary to create the support system to which your business can be built on. So that you can:
Ensure your idea connects with the right niche.
Gain the insight on what your potential opportunity is to compete and win.
Find the tools to help you take the initiative to build it to the next level.
Seriously, this will save you time, money and effort as you progress to success.
Whether you want to start fresh or just tune up your idea, The Blueprint Project Workshops will help you figure out...
What market will you own?
How are you going to really help them?
What is your game plan?
Who are your core buyers?
How are you going to get them to pick you?
How are you going to get them excited to try it?
What is their story?
How are you going to get your offer to them?
How are you going to make a profit?
BEFORE YOU MASTER SUCCESS
YOU MUST MASTER THE FUNDAMENTALS
Business Strategy workshops
to set you in the right direction.
THE BUNDLE = THE BLUEPRINT PROJECT SERIES
Why a Foundation Is Important.
Get an understanding of every foundational building block that needs to be set before you can build a solid and thriving business on top of it.
Use this as a first glance overview/ guide to help you as you start to turn your idea into a sustainable, thriving venture. Think of this Framework as a tool that helps you prep your plan, before you begin to lay out your blueprint.
SKETCH YOUR CONCEPT
This is Going to be Big! Or Will It?
Is this all just in your head, or is it based on an educated assumption based on concrete knowledge you have gathered?
Who are you? What are you making?
Is there really a problem you are going to fix?
Why will you win? Do you have any secret sauce?
How big is this opportunity? Are there enough active seekers to buy your offer?
Why is this important? What will your buyers get out of it that they can''t get anywhere else?
Stand Out With Authority
Craft your back story. Clarify what business you are in, prove there is a market, understand customer focus, position an authentic and competitive value proposition.
Know exactly what the opportunity is, who is seeking it and where you can find them.
Identify your ideal customers: confirm the niche market you can own and what will make them most receptive to your solution.
Know what you are up against and what they have to offer and establish a competitive advantage that no other can claim.
Clarify how your offer will be a benefit to your top consumer and how you will stand out as a competitive brand.
Build a Smart Structure Early
Lay out production flow and development processes, the pathways you will take to customers and how these fit into the logic of profitability, with attention to key risks.
Break down the key activities, resources, and suppliers necessary to develop your base level offer for sale.
Align your system to execute your vision during the day-to-day: indicating productivity, project management and hiring needs.
Leverage your best options on how you will initially connect with consumers and how you will distribute the offer to them.
Outline an approach to revenue and profit plan thinking, based on structure and opportunities within your capabilities.
GAME PLAN WORKSHOP
Zig When They Zag
Craft a unique strategy to connect with your target and set yourself apart from the competition; based on what you can bring to - and what is happening in - the market.
Clarify your business purpose by focusing on your North Star Vision, complemented by your promise of your Mission.
Establish specific short term goals that will move you closer to accomplishing your mission.
Leverage the key strategic approach you can realistically take in order to optimize your position in the market vs competition.
Create Specific, Measurable, Attainable, Relevant and Time-Bound (SMART) Objectives that help you reach each Goal set.
Get into the minds of your target niche, know exactly what they really want in order to create an outstanding relationship.
Create an authentic brand and set a message that aligns your business best: what you say is as important as what you sell.
Channels: the right ways—and wrong ways—to use online, SEO, direct, offline, influencers, email and paid & unpaid media.
Create an inviting sales process that your customer is happy to follow: build an authentic relationship and get repeat buyers.
With so much noise out there, how do you get anyone's attention, articulate your brand story that resonates and become something your audience can't wait to buy?
Know your numbers. Apply basic financial forecasting to them to establish how much money, and how much runway, you need.
Consider how you will fund your business for the first few years. Look at both traditional and non-traditional avenues.
Get your paperwork done. Legal, Structure, IP, Agreements, Contracts... oh my. If it's not signed, it's not yours.
How can you know what’s working if you’re not tracking it? Know which metrics matter, how to use them and map it out.
Master the details. Get your money straight. Be sure you are planning out a successful timeline. Dot your i's and cross your t's. You will thank yourself later.
By the End of the Workshops You Will:
Get clear and confident with your business strategy.
Know the market - the industry you will play in, where you fit in, who will really buy from you and your unique position that has you standing out from the crowd.
Locate your best customer and help them change the story of their lives.
Establish the right business structure - and a strong revenue based profit model.
Have a strategy with a purpose, goals, game plan and approach.
Develop your brand and become a must have in your customer's journey.
Work out the bottom-line must-have logistics and financials.
WHO ARE THEY FOR?
Are you a serious entrepreneur in the making?
These workshops are for you, if you....
Have Low Bandwidth
Need practical help in building a launch strategy, but lack the resources to make it happen?
Need Extra Support
Searching for a playbook (and access to a mentor) that focuses on early stage business?
Need a Little Direction
Want help planning how to attract more of the right opportunities and connections?
20% content, 80% planning worksheets, tools, resources.
Growth, audience targeting, profit models, branding and market launch guidance.
Confident and secure on how to talk about your business and be profitable.
What Sets Us Apart from Other Workshops?
Clarity of Direction
This framework helps you quickly identify the gaps in the market; figure out who your target REALLY is; and clearly reach them efficiently and effectively.
Make Sense of it All
This visual and practical workshop helps you know if you are moving in the right direction and gives you access to tools you need to lay out a clear roadmap.
We show you how to rise above the noise. This process helps you establish your unique value proposition - and if you need any help, just ask.
WE HAVE YOUR BACK
Our team has more than 10 years of experience working in the start-up space and successfully launching a number of companies all over the country. Additionally, we also have more than ten years in corporate America and know how to make the system work for entrepreneurs.
What People Are Saying
Join others who have grounded their startup with The Blueprint Project.
A "learn and apply," step-by-step business launch workshop that coaches entrepreneurs through the stages needed to turn a concept into a thriving business.
New York, NY
If you want to launch a successful business the first time around - use these best techniques and tools to set up the right parts of the business and learn how to market it correctly.
Bella La Crema
KT's approach to the founder's journey was packed with advice and applicable trainings that really helped showed us where we needed to start, what gaps to look out for and how to clearly navigate the process.